Learn About Ceralab
chemistry for car care
CeraLab was founded in the summer of 2023 by Jacob Whittle, a chemist with a career built on bridging academic research and industrial innovation. With a degree in chemistry and a member of the Royal Society of Chemistry, Jacob has spent over a decade honing his skills in product development. His career spans a diverse range of fields, including water treatment, adhesives, coatings, composites, nutraceuticals, and manufacturing process and equipment development.
CeraLab’s inception was sparked by a conversation with a long-time friend—a mechanic and detailing enthusiast—about the explosion of small car care brands during the COVID-19 pandemic. Many of these brands relied heavily on white-label manufacturers and lacked insight into the science behind their products. This realization planted the seed for CeraLab: a company dedicated to helping brands—big or small—understand, develop, and scale their own formulations.
Since those early days, we’ve partnered with industry leaders and startups alike, attending trade shows and building relationships to support our mission. We quickly recognized that credibility in the car care industry hinges on showcasing tangible expertise. This led to the launch of our own premium product range—carefully designed to demonstrate our capabilities and inspire others to push the boundaries of what’s possible.
Our vision is bold: to expand our line of high-end car care products while fostering innovation across the industry. Whether you’re an established brand or a newcomer, we aim to inspire you to create exceptional formulations that stand out in a crowded market.
What we stand for
CeraLab is built on principles of scientific leadership, professionalism, and transparency. We are committed to staying at the forefront of scientific developments while maintaining an approachable and reliable reputation. We prioritize:
- Transparency: Taking cues from the more regulated industries like cosmetics and nutrition, we openly share what’s in our products, what isn’t, and why. Not just because regulations demand it—but because it builds trust and sets a new standard for consumer confidence.
- Innovation: From cutting-edge nanoparticles to novel emulsions, we challenge the norm and push the industry forward.
- Empowerment: Through training and consultation, we enable clients to bring their ideas to life, scale their operations, and achieve their goals.
What we offer
Our services are as diverse as the clients we serve.
- Training: We provide one-to-one, group, and online training in the formulation of water-based, non-aqueous, and emulsion-based products. These programs are designed for individuals and companies at any stage of their journey.
- Consultation: Whether you’re scaling up a formulation, optimizing manufacturing processes, or exploring new ideas, we guide you through every step to ensure success.
- Product Range: Our growing line of premium car care products is a testament to our dedication to quality, performance, and innovation.
Why Chose Ceralab?
This industry benchmarks success by loyal customers and consistent results. At CeraLab, we provide the tools, knowledge, and products to ensure our clients meet and exceed those benchmarks. Choose us if you want to:
- Understand exactly what’s in your products and why.
- Stand out with innovative, science-backed formulations.
- Build consumer trust through transparency and performance.
CeraLab is more than a service provider or product manufacturer. We’re a partner in your success—helping you achieve your goals, inspire confidence, and make your mark in the car care industry.